Are you one of us?

Umaapaw sa talino, Do the brainy high, Kung mayaman si papa, Do the sossy high, Pagmahilig ka sa sports, Do the mvp high, Kung cool ka at astig, Do the rebel high, Pag solid sa bait, Do the nice guy high, itaas ang kamay -Kamikazee, First Day High

In 2006, the song First Day High by the band Kamikazee featured five different personalities of today's youth: the brainy, the sossy, the mvp, the rebel and the nice guy (as classified in the song). The song was also associated with Rexona deodorant's television ad. in the said TV Ad, each persona were potrayed by groups of people wearing almost the same style of clothing. the Branies wear preppy clothes, sossy people wear cocktail clothes on, MVP's have jerseys and other sports uniform on, rebels wear black shirts and looked rugged, while the nice guys portrays a boy-next-door type of image.

The Ad campaign was such a hit that people,particularly the youth started to associate themselves with the characters. Which of the five categories do I belong? Saan ako IN? Sino ba sa kanila ang kapareho ko ng sense of style? were few of the questions which spread most areas if not the whole country.

Aside from having an instant categorizing mechanism of the youth, both the song and the Ad campaign resulted to stereotyping the Filipino youth based on what they wear.

Thanks to Hollywood Teenage movies, the youth failed to release themselves from stereotyping. instead, they would also base their impression towards mainly on one person's sense of style. If this is done consciously, we cannot tell, but one thing is certain, fashion sense has become a crucial element of giving off impressions.